The Process
7 Steps from First Call to Closing Day
No mystery. No surprises. This is exactly how it works.
Strategy Call
We start with a no-pressure call. I learn your goals, timeline, and what makes your home special. You learn how I work and whether we're the right fit.
MOXIE-Powered CMA
I pull a hyper-local Comparative Market Analysis powered by MOXIE — the same intelligence platform top Coldwell Banker agents use. You get a defensible price range, not a guess.
Prep & Stage
Together we walk the home and decide what's worth doing — and what isn't. I bring a trusted network of stagers, painters, photographers, and handymen if you want them.
Cinematic Marketing
Professional photography, drone where it matters, video walk-throughs, and a custom property page. Your home goes to market looking like a magazine spread, not an MLS afterthought.
Multi-Channel Launch
MLS + Coldwell Banker national network + bilingual social campaigns + Content Vault SEO + my private buyer database. Most homes hit 4–6 channels in week one.
Negotiate & Protect
I negotiate hard on price, terms, contingencies, repairs, and closing dates. My job is to defend your equity at every step — not just get the deal done.
Close & Celebrate
Title, escrow, final walk-through, signing day. I'm with you start to finish. And I check in long after — because referrals are how I built this business.
Real-Time Utah Market Intelligence
Your pricing strategy is informed by live MOXIE intelligence across every Utah market I serve — not yesterday's average.
Farmington
Real-time comp tracking, pending sales, and price-cut frequency monitored continuously for your pricing strategy.
Sugar House
Real-time comp tracking, pending sales, and price-cut frequency monitored continuously for your pricing strategy.
Park City
Real-time comp tracking, pending sales, and price-cut frequency monitored continuously for your pricing strategy.
Davis County
Real-time comp tracking, pending sales, and price-cut frequency monitored continuously for your pricing strategy.
Pricing Strategy
Pricing isn't a guess.
It's a defense.
Most homes that sit on the market are priced wrong on day one. I price your home using MOXIE — a professional real estate intelligence platform — plus boots-on-the-ground knowledge of your specific street.
- Active comps within 0.5 mi of your home
- Pending sales (the truest signal of TODAY)
- Last 90 days of closed sales, adjusted
- Days-on-market trends + price-cut frequency
- Buyer demand signals from MLS analytics
- My judgment from physically walking the home
The Goldilocks Rule
Price it right. Sell it fast. Walk away with more.
Homes priced correctly in the first 14 days sell for an average of 3–5% more than homes that get a price reduction later. Stale listings lose negotiating power. I'd rather price you to win in week one than chase the market down for three months.
Home Prep
The Pre-List Checklist
Buyers decide in the first 30 seconds. These are the small moves that swing big offers.
Curb Appeal
- Mow + edge lawn 1–2 days before photos
- Power-wash driveway and entry walk
- Fresh mulch in front beds
- Replace burnt-out porch bulbs
- New welcome mat
Inside Quick Wins
- Declutter every horizontal surface
- Pack 50% of what's on bookshelves
- Touch-up paint on doorframes + trim
- Replace any yellowed switch plates
- Deep clean grout + caulk lines
Smart Repairs
- Fix any leaky faucet (buyers always test)
- Service furnace + AC if 6+ months old
- Replace HVAC filters
- Re-caulk tubs/showers if discolored
- Tighten loose toilet seats + handles
Photo-Ready
- Clear ALL counters in kitchen + baths
- Hide pet bowls, litter boxes, leashes
- Open every blind, turn on every lamp
- Make every bed hotel-tight
- Cars out of the driveway
Don't have time? Don't sweat it. I have a vetted Utah network of stagers, painters, and handymen who can knock this list out in a few days.
Marketing Playbook
Where Your Home Shows Up
8 channels. One launch week. Zero guesswork.
MOXIE Intelligence
My MOXIE platform tracks active comps, pendings, days-on-market, and price-cut frequency across the Wasatch Front — powering both your pricing and your launch timing.
MLS + IDX Syndication
Listed on the Wasatch Front MLS and syndicated to Zillow, Realtor.com, Redfin, Trulia, Homes.com — and 800+ broker sites.
Coldwell Banker Network
Featured on coldwellbanker.com, in the Global Luxury network where applicable, and shared with my CB office of top-producing agents.
Cinematic Photography
Professional HDR photography. Drone aerials when the property warrants it. Twilight shots for luxury listings.
Video Walk-Through
Branded video tour shareable on Instagram, Facebook, YouTube, and via direct text. Buyers shop with their thumbs first.
Bilingual Social Campaigns
Targeted paid + organic posts in English and Spanish across Instagram, Facebook, and TikTok. I personally promote every listing.
Private Buyer Network
Direct outreach to my database of active Utah buyers and the broader Coldwell Banker buyer pipeline before the listing goes wide.
Content Vault SEO
Your home's address gets its own SEO-optimized landing page indexed by Google. Buyers searching the neighborhood find you organically.
Custom Property Story
Listings aren't bullet points — they're stories. I write copy that helps buyers picture themselves living there.
Get Started
Tell me about your home.
I'll text you back personally with a no-pressure starting point. No spam. No newsletters.
FAQ